Stop Fraud Disputes with 3D Secure

SeamlessPay offers 3D Secure either as a bundled service with payment processing or as a standalone service.

SeamlessPay’s 3DS solution delivers mobile-first, low-friction authentication powered by device intelligence, advanced data sharing, and issuer-trusted identity signals. Reduce fraud by up to 70% and increase approval rates without slowing down your customers.

Reduced Fraud

Block unauthorized transactions with real-time authentication that stops fraudulent chargebacks from occurring.

Higher Approvals

By sharing richer data with issuers, 3DS increases trust and improves authorization rates on high-intent customers.

Liability Shift

Eligible 3DS-authenticated transactions transfer chargeback liability away from your business to the cardholders issuing bank.

Stronger Authentication for Every Digital Payment Flow

From e-commerce and subscription billing to marketplaces and on-demand platforms, SeamlessPay’s 3DS engine protects online transactions while preserving a smooth, high-conversion checkout experience.

3D Secure for Every Major Card NetworkMastercard Icon Visa Icon American Express Icon Discover Icon

Where 3D Secure Delivers the Most Impact

Secure your most important payment flows with flexible, low-friction authentication.

E-Commerce Transactions

Authenticate every online purchase with issuer-trusted identity signals. Reduce fraud and increase approvals while preserving a frictionless checkout.

Payment Links

Send 3DS payment links via email or text directly from SeamlessPay to secure over-the-phone/email transactions. Reduce disputes and protect large-value orders.

Mobile SDKs

Enable fully native 3DS experiences inside your mobile app, including biometrics, push challenges, and fast frictionless flows.

Smarter Authentication, Seamlessly Integrated

Deliver a frictionless 3DS 2.0 experience with mobile-ready flows, rich data signals, and secure approvals that protect revenue without slowing customers down.

Frictionless Flow

Most transactions authenticate with no customer interaction. Maintain high conversions with invisible, risk-based decisioning.

Mobile-First Design

3DS 2.0 is built for mobile. Support biometrics, push approvals, banking-app challenges, and seamless in-app flows.

Rich Data Exchange

Device ID, geolocation, IP, behavior, and more are passed to issuers, enabling smarter approval decisions.

Biometric Authentication Ready

Customers can authenticate using Face ID, Touch ID, or banking-app confirmations for an instant, familiar experience.

Built for Developers, Designed for Scale

SeamlessPay’s 3D Secure API lets you integrate EMV 3DS authentication into any payment flow—whether you process with SeamlessPay or not. Built as a standalone, platform-agnostic service, it gives developers complete flexibility to add intelligent authentication, manage risk, and maintain compliance across issuers and geographies. With consistent REST conventions, real-time webhooks, and developer friendly sandbox tooling, SeamlessPay makes secure authentication simple to deploy and effortless to scale.

Understanding the 3DS Authentication Flow

3DS authentication happens in a series of fast, behind the scenes steps that validate identity and keep checkout moving.

Data Collection

SeamlessPay collects device, behavioral, and transaction attributes in real time. These signals help issuers recognize trusted customers early.

3DS Routing

The transaction is sent to SeamlessPay’s 3DS Server, where authentication logic classifies the risk profile and prepares the request for the issuer.

Issuer Review

The issuing bank evaluates more than 150 shared data points to determine whether the transaction appears legitimate or requires additional verification.

Frictionless or Challenge

If the issuer trusts the transaction, authentication completes silently. If risk indicators appear, the issuer requests a challenge such as biometrics or an app confirmation.

Possible outcomes:

Frictionless → Authorization

Challenge → Verified → Authorization

Authorization

Once identity is verified, the transaction moves to authorization with a higher likelihood of approval and stronger fraud protection.

3D Secure in Practice

Scaling Authentication for a High-Growth Marketplace

Challenge: A marketplace processing high-ticket goods faced rising fraudulent transactions and revenue losses from false declines.

Solution: SeamlessPay activated EMV 3DS across all card-not-present flows, leveraging rich data exchange, dynamic challenge logic, and automated SCA routing.

Products Used
  • 3D Secure Authentication
  • Payment Gateway
  • Tokenization Vault

Ready to strengthen your fraud protection?

Upgrade your checkout with smarter 3D Secure authentication that reduces fraud, improves approval rates, and keeps your business protected.

FAQ

What is 3D Secure?

EMV 3D Secure is a global authentication standard that verifies customer identity during online card payments.

Will 3D Secure reduce chargebacks?

No, over 90% of transactions authenticate with no user interaction.

Do I need 3DS if I sell in the U.S.?

3DS is not mandatory, but it boosts approvals and reduces fraud significantly.

Does 3DS support biometrics?

Yes—Face ID, Touch ID, and app-based confirmations are fully supported.

Can 3DS help with PSD2 compliance?

Yes—SeamlessPay provides full SCA coverage and exemption logic.